I thought I would start blogging about the birth of a new business. My wife has partnered with the people who own the dance studio at which we dance and is now making ballroom dance gowns for students and teachers to wear in competition.
My part started with registering the business with the IRS and with the state so we could get our much desired tax letter.
I also acted as the graphic designer: I designed a couple of logos and used them to adorn invoices and business cards, etc. Also made an ad mock-up and created a simple webpage.
We also contracted for some really cool labels for her women's and men's line of clothing.
The market was ready because of a recently completed competition that was coming up. She had to cut off orders because there is just no way to mass produce custom designed and built gowns.
Her partner designs most of the dresses and he is outstanding: not only a gifted dancer but a talented designer, musician, etc. (the list goes on).
It was during this push that I found my true calling in life: stoner. Well, I mean Rhine-Stoner! Someone has to glue on thousands of stones and since we don't have a sweatshop in a Pacific Rim country, we do it our selves.
Out coolest scene was both working on different parts of the dress at 8pm so we could rush it to the studio so the student could dance in it before the competition. We sat at corners of the card table (which all of a sudden showed it had one short leg and started rocking) and frantically glued rhinestones to finish the dress.
Turned out to be the best dress ever!
At the competition, all the ladies got high praise and gave out my wife's name. I'm keeping the rhinestone thing quiet (for my part in it) because I don't want anyone to think anyone can do it. I like it, but it takes hours and hours for each dress.
A typical dress has anywhere from 8 gross to 30 gross of stones, each one glued on individually!
Once we give a cut here and there and to the state and IRS, we still have some money left! And even after the competition, we still have orders for more dresses. Luckily, people who take ballroom dance lessons often have lots of money -- but it's OK, they like to spend it (as we do) because everyone is having such a great time!
More on the business as it occurs.
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